\n
\nTable of Contents<\/span>\n Toggle<\/span>
1. Speed up your Website Loading, with a few clicks.<\/a><\/li>
2. Clarify your Core Message<\/a><\/li>
3. Simplify Your Menu<\/a><\/li>
4. Use Clear & Specific Calls to Action (CTAs)<\/a><\/li>
5. Leverage Social Proof – Add Testimonials & Client Logos to Build Trust<\/a>
Summary – What to expect after making these 5 Quick Website Design Tweaks to Improve your Site’s Effectiveness<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n
<\/span>1. Speed up your Website Loading, with a few clicks.<\/strong><\/span><\/h2>\n
If your site isn’t loading instantly<\/strong> (on mobile or laptops), your loosing potential customers (and Google Rankings).<\/p>\n
Kissmetrics<\/a><\/span> found 47% of customers expect a website to load in 2 seconds<\/strong> or less. Not only do consumers EXPECT your website to load in 2 seconds or less, but 40% of users will also abandon your website<\/strong> if it takes more than 3 seconds to load.<\/p>\n
<\/p><\/blockquote>\n
Concerning? Very.<\/p>\n
But is there a really quick, free fix? Yes.<\/strong> And we’ve been using it to great effect.<\/p>\n
We’ve found an epic free tool called Nitropack<\/a><\/span> that takes a slow-loading website from a 5 out of 10<\/strong> to a 9 out of 10<\/strong>, with just a few clicks!<\/p>\n
Here’s how to do it:<\/strong>
\n(Assuming your website is made with WordPress).<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][toggles style=”minimal_shadow” border_radius=”10px”][toggle color=”Default” heading_tag=”h6″ heading_tag_functionality=”default” title=”1. Create a free Nitropack Account”][vc_column_text css=”” text_direction=”default”]Visit the Nitropack website<\/strong><\/span><\/a> and sign up for a free account. You can choose the free plan to get started.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h6″ heading_tag_functionality=”default” title=”2. Install & Activate Nitropack Plugin:”][vc_column_text css=”” text_direction=”default”]\n
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Login to your website’s WordPress dashboard, navigate to Plugins<\/strong> > Add New<\/strong>.<\/li>\n
Search for “Nitropack” and install<\/strong> the plugin.<\/li>\n
Once installed, activate<\/strong> the plugin.<\/li>\n<\/ol>\n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h6″ heading_tag_functionality=”default” title=”3. Connect to Nitropack:”][vc_column_text css=”” text_direction=”default”]\n
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After activation, a new Settings<\/strong> option for Nitropack will appear.<\/li>\n
Click on Settings<\/strong> > Nitropack<\/strong>.<\/li>\n
Click the Connect to Nitropack<\/strong> button.<\/li>\n
Choose the free plan and click Add Nitropack<\/strong>. This will link the website to the Nitropack account<\/li>\n<\/ol>\n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h6″ heading_tag_functionality=”default” title=”4. Apply Optimization Settings”][vc_column_text css=”” text_direction=”default”]Nitropack offers an optimization slider.<\/strong> On the Settings page, you can adjust this slider to choose between Automatic and Manual optimization modes.\u00a0Automatic mode<\/strong> is a good starting point.\u00a0Manual mode allows for more granular control over optimization options (recommended for advanced users).[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h6″ heading_tag_functionality=”default” title=”5. Check Your Site for Visual Issues”][vc_column_text css=”” text_direction=”default”]Make sure to visit your website after you active Nitropack on your site and browse through different pages to ensure everything functions properly.<\/p>\n
If you notice something out of whack, you can reduce the Nitropack Optimisation Level<\/strong>, and test again. Repeat this until you feel the website is functioning correctly.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h6″ heading_tag_functionality=”default” title=”Important Things to Note:”][vc_column_text css=”” text_direction=”default”]\n
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Nitropack free plan only works on your site for the first 5000 page views<\/strong> within a 30 day period. After the first 5000 page views in that 30 day period, Nitropack will stop optimising your site until the 30 day cycle renews. If your site get’s more than 5000 page views, you can opt for a premium paid plan with Nitropack here<\/a><\/span><\/strong>.<\/li>\n
Nitropack offers a more detailed guide and resources on their website<\/a> for further configuration.<\/li>\n
It’s always a good practice to back up the website<\/strong> before installing any new plugins. Here’s a video guide for backing up your website:<\/li>\n<\/ol>\n[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=CGXzjYCBPEc” css=””][\/toggle][\/toggles][divider line_type=”No Line” custom_height=”50″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n
<\/span>2. Clarify your Core Message<\/strong><\/span><\/h2>\n
2 SECONDS!<\/p>\n
That’s all you have to keep a website user on your site and scrolling down before they click the back button and move on to your competitors website.<\/p>\n
<\/p>\n
That’s why the first thing you say is so critical.<\/p>\n
Think about this – Someone has landed on your site, because they have a specific problem that needs to be solved<\/strong>.<\/p>\n
They need to know IMMEDIATELY<\/strong> if your are able to help them!<\/p>\n
So your big heading<\/strong> should be about their better life, problem solved. Directly below, you should say simply and clearly what you do<\/strong> that will get them to their better outcome.[\/vc_column_text][divider line_type=”No Line” custom_height=”45″][image_with_animation image_url=”12491″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”150%” max_width_mobile=”150%” translate_x_phone=”73″][divider line_type=”No Line” custom_height=”45″][vc_column_text css=”” text_direction=”default”]Here a few example of how to phrase your main heading and sub heading:<\/strong><\/p>\n
\n
Feel great again with smoother skin.<\/strong>
\nOur skin care products are a gentle blend of carefully balanced natural ingredients that revitalise your ….<\/li>\n
Have more fun with your family.<\/strong>
\nOur boardgame is designed to spark family conversations, and laughter, building bonds and memories.<\/li>\n
Save time and money with cloud accounting.<\/strong>
\nAutomate admin and work from anywhere, anytime with our easy-to-use cloud accounting software.<\/li>\n
2x your sales immediately with this strategy.<\/strong>
\nOur fixed floating button plugin makes it easier for your website visitors to contact you.<\/li>\n
Take the stress out of event planning.<\/strong>
\nOur event management software automates client communications and supplier bookings.<\/li>\n<\/ol>\n
Here are a few real design examples:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”12463″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″][image_with_animation image_url=”12465″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″ img_link=”https:\/\/weaverbird.co.za\/projects\/three-peaks-website\/”][image_with_animation image_url=”12456″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” img_link_target=”_blank” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”110%” margin_bottom=”22″ img_link=”https:\/\/weaverbird.co.za\/projects\/lean-personal-training\/”][image_with_animation image_url=”12454″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” img_link_target=”_blank” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″ img_link=”https:\/\/weaverbird.co.za\/projects\/home-cloud-branding-website-and-facebook-advertising\/”][image_with_animation image_url=”12458″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″][image_with_animation image_url=”12461″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”0″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]So many businesses don’t get this right on their website. So if you can nail this, it will be a game-changer<\/strong>. It’s the most impactful change you make out of these 5 Quick Website Design Tweaks to Boost Effectiveness.<\/p>\n
If you want to know what to put next on your website home page, check out our step-by-step guide Crafting the Perfect Homepage: Our Proven Home Page Web Design Formula.<\/a><\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”90″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n
<\/span>3. Simplify Your Menu<\/strong><\/span><\/h2>\n
Less is more.<\/p>\n
Less menu options means your users are more likely to look at the most important pages<\/strong> that address their core needs<\/strong>, establish trust in your business, and ultimately, take the step of buying your product or enquiring about your services.<\/p>\n
A cluttered menu with too many option<\/strong>s makes it harder for them to find what they need quickly, leading to frustration and potentially them leaving your site altogether.<\/p>\n
Your menu should answer 4 essential questions.<\/h5>\n
\n
How can you solve my problem?<\/strong>
\n(“Services” or “Products” or “Solutions”)<\/li>\n
Can I trust you?<\/strong>
\n“About” or “Case Studies” or “Portfolio”<\/li>\n
Can I afford you?<\/strong>
\n“Pricing” or “Packages”<\/li>\n
Can we start?<\/strong>
\n“Contact Us” “Buy” “Join” “Schedule an Appointment”<\/li>\n<\/ol>\n
Everything beyond this is secondary, and therefore should be only available in a menu dropdown or a “more” or “support” tab.<\/p>\n
In practice, how does this idea apply in the context of a website menu?<\/h6>\n
Here are some good menu structure examples<\/strong>:<\/p>\n
Logo\u00a0 |\u00a0 \u00a0Products\/Services\u00a0 \u00a0|\u00a0 About\u00a0 \u00a0|\u00a0 \u00a0Contact<\/span>
\nLogo\u00a0 |\u00a0 \u00a0Features\u00a0 \u00a0|\u00a0 \u00a0Pricing\u00a0 \u00a0|\u00a0 \u00a0 More\u00a0 |\u00a0 Contact<\/span>
\nLogo\u00a0 |\u00a0 \u00a0Services\u00a0 |\u00a0 About\u00a0 |\u00a0 Support\u00a0 |\u00a0 \u00a0Blog\u00a0 |\u00a0 Contact<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”15″][image_with_animation image_url=”12596″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″ img_link=”https:\/\/weaverbird.co.za\/projects\/dimetro-website-design\/”][image_with_animation image_url=”12600″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” img_link_target=”_blank” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″ img_link=”https:\/\/weaverbird.co.za\/projects\/smartworker-cloud-web-design\/”][image_with_animation image_url=”12594″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”110%” margin_bottom=”22″][divider line_type=”No Line” custom_height=”45″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Here is an example of poor menu structure<\/strong>:<\/p>\n
Home\u00a0 |\u00a0 About Us\u00a0 |\u00a0 Our Team\u00a0 |\u00a0 Testimonials\u00a0 |\u00a0 Service 1\u00a0 |\u00a0 Service 2\u00a0 |\u00a0 Service 3\u00a0 |\u00a0 Blog\u00a0 |\u00a0 Partners\u00a0 |\u00a0 Community Work\u00a0 | FAQs\u00a0 |\u00a0 Contact Us<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”15″][image_with_animation image_url=”12598″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″][image_with_animation image_url=”12602″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″][image_with_animation image_url=”12592″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Nb.
\n<\/strong>There is no need to have a menu item called home <\/strong>as it usually a summary<\/strong> of your site.<\/p>\n
A simplified website menu offers several advantages that make it 1 of the 5 Quick Website Design Tweaks to Boost Effectiveness:<\/h5>\n
Improved Conversions: <\/strong>
\nA simplified menu can act as a funnel, guiding users towards the actions you want them to take<\/strong>, whether it’s making a purchase, signing up for a newsletter, or contacting you. With fewer distractions, users are more likely to follow the intended path and convert into leads or customers.<\/p>\n
Search Engine Optimization (SEO):<\/strong>
\nSimpler menus with clear labels can also benefit your SEO. Search engines consider website structure when ranking pages, and a well-organized menu with relevant keywords can help search engines understand your website’s content better.<\/p>\n
Here are some tips for simplifying your website menu:<\/h5>\n
Limit the number of options: <\/strong>
\nAim for 4-6 top-level menu items. If you have more options, consider moving these under main menu items, or under a menu tab called “More” or “Support” or “Resources”.<\/p>\n
Use clear and concise labels:<\/strong>
\nMake sure your menu items are short, simple and obvious. Don’t try to be clever here. Your menu is your website’s Google Maps navigator. Don’t let people get lost or take the wrong roads to their destination.<\/p>\n
Prioritize user needs:<\/strong>
\nFocus on the most important information and actions users are looking for.<\/p>\n
After making these simple menu tweaks, your website users will be feeling peaceful, and in control.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”75″][vc_column_text css=”” text_direction=”default”]\n
<\/span>4. Use Clear & Specific Calls to Action (CTAs)<\/strong><\/span><\/h2>\n
Your website visitors should never be left wondering what to do next. Tell them!<\/p>\n
<\/p>\n
Strong CTAs (Call To Actions), like “Buy Now” or “Contact Us,” guide visitors towards your desired goals.<\/p>\n
Make sure your CTAs are prominent, action-oriented, and easy to see.<\/p>\n
Some of the different ways you can achieve this are:<\/strong><\/p>\n
\n
Add a button on the top right<\/strong> of your main menu<\/strong>.
\n $\"\"$ <\/li>\n
Add a fixed floating button<\/strong> on the bottom of the screen. You can install Notification X<\/a> plugin to achieve this quickly and easily. $\"5$ <\/li>\n
Use a consistent, vibrant colour<\/strong> for your main CTA button throughout the site.<\/li>\n
Ensure other links and buttons on the site are not as big, bold or bright as the main CTA.<\/li>\n
If relevant, use the word “Free”<\/strong>.<\/li>\n
Be specific<\/strong> with the button text. For example:
\nSay “Start your Free Trial<\/strong>“, not “Get Started<\/strong>“.
\nSay “Get help – Call 072 152 3958<\/strong>” not “Contact us<\/strong>”
\nSay “Schedule a free call<\/strong>” not “Let’s chat<\/strong>”
\nSay “Get a free quote”<\/strong> not “Get in Touch<\/strong>“<\/li>\n
If possible, try to use a unique colour<\/strong> for your main call to action throughout your site, that isn’t used much elsewhere.<\/li>\n<\/ol>\n
Here are some perfect CTA button examples:<\/h6>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”12613″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″][image_with_animation image_url=”12617″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″][image_with_animation image_url=”12615″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”110%” margin_bottom=”22″][image_with_animation image_url=”12607″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″][image_with_animation image_url=”12609″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″][image_with_animation image_url=”12621″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″][image_with_animation image_url=”12627″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″][image_with_animation image_url=”12619″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” img_link=”https:\/\/weaverbird.co.za\/projects\/nerserve-website\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]This is such a fundamental aspect to the effectiveness of a website. But if it’s not right, it’s like letting someone drive your car without a steering wheel<\/strong>! Plus, it’s such a quick tweak you can make right now.[\/vc_column_text][divider line_type=”No Line” custom_height=”90″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n
<\/span>5. Leverage Social Proof – Add Testimonials & Client Logos to Build Trust<\/span><\/h2>\n
Social proof is about establishing a genuine trust<\/strong> in your ability to do what you claim to do.\u00a0 By showcasing testimonials and client logos, you’re essentially saying…<\/p>\n
\n
“Look, these happy customers trust us, so you can too!”<\/span><\/h6>\n
<\/p><\/blockquote>\n
Why Testimonials and Logos Work:<\/h4>\n
\n
Credibility:<\/strong>
\nTestimonials from real people add a layer of authenticity to your claims.<\/li>\n
Reduced Risk:<\/strong>
\nSeeing others have success with your product or service reduces the perceived risk for potential customers.<\/li>\n
Social Influence:<\/strong>
\nPeople are more likely to trust something if others do too.<\/li>\n<\/ol>\n
Best Practices for Implementation:<\/h4>\n
Showcase High-Quality Testimonials:<\/strong><\/strong><\/h6>\n
\n
Include the customer’s name, picture, and company (if applicable) for added credibility.<\/li>\n
Highlight specific results<\/strong> achieved to showcase the value you provide.<\/li>\n
Keep them concise<\/strong> and easy to read.<\/li>\n
If possible feature client video<\/strong> testimonials<\/strong> like this one:
\n<\/iframe><\/li>\n<li>Take the 3-8 most compelling words from the testimonial and add it as a small heading<\/strong> before the full testimonial.<\/li>\n<\/ul>\nFor example:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_gallery css=”” type=”flickity_style” images=”12644,12646,12648,12650,12652″ flickity_spacing=”40px” flickity_controls=”material_pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_desktop_columns=”3″ flickity_small_desktop_columns=”3″ flickity_tablet_columns=”2″ flickity_phone_columns=”1″ flickity_box_shadow=”medium_depth” image_loading=”default” onclick=”link_no” img_size=”560×700″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n<h6>Want the 5 minute version of adding client logos?<\/h6>\nShort on time or web maintenance budget?\u00a0 No worries.<\/p>\nDisplay your best Google Reviews in 5 minutes<\/strong> using Trustindex.io’s free <a href=\"https:\/\/wordpress.org\/plugins\/wp-reviews-plugin-for-google\/\" target=\"_blank\" rel=\"noopener\">Widgets for Google Reviews<\/a> WordPress plugin.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”12660″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″][divider line_type=”No Line” custom_height=”15″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”65″][vc_column_text css=”” text_direction=”default”]\n<h4>Choose the Right Client Logos:<\/h4>\n<ul>\n<li>Feature logos from well-recognized brands or those relevant to your target audience.<\/li>\n<li>Ensure the size and positioning of client logos are displayed consistently.<\/li>\n<li>Link the logos to case study pages on your site to further validate your claims.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”15″][image_with_animation image_url=”12658″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”125%” max_width_mobile=”125%” margin_bottom=”22″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n<h6>Pro Tip:<\/strong> Don’t just bury testimonials and logos on a single page. Integrate them strategically throughout your website:<\/h6>\nHomepage:<\/strong> \nFeature a few impactful testimonials or logos near your call to action.<\/p>\nProduct\/Service Pages:<\/strong> \nShowcase testimonials relevant to the specific offering.<\/p>\nCase Studies:<\/strong> \nCreate dedicated pages with in-depth client stories and logo placement.<\/p>\nBy leveraging social proof effectively, you can build trust, reduce friction, and ultimately convert more website visitors into loyal customers<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”75″][vc_column_text css=”” text_direction=”default”]\n<h3><\/span>Summary – What to expect after making these 5 Quick Website Design Tweaks to Improve your Site’s Effectiveness<\/span><\/h3>\nIn conclusion, these 5 quick website design tweaks offer immediate benefits to enhance your site’s effectiveness. By prioritizing speed optimization, clarifying your core message, simplifying your menu structure, using clear and specific calls to action, and leveraging social proof through testimonials and client logos, you can significantly improve user experience, build trust, and boost conversions.<\/p>\nImplementing these simple adjustments can yield substantial results for your business, ensuring your website is a powerful tool for attracting and engaging potential customers.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/p>","protected":false},"excerpt":{"rendered":"5 quick website design tweaks you can make right now to boost your website\u2019s effectiveness to generate more leads, sales, and grow your brand.<\/p>\n","protected":false},"author":1,"featured_media":12280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[72,55,148],"tags":[],"class_list":["post-12272","post","type-post","status-publish","format-standard","has-post-thumbnail","category-web","category-digital-marketing","category-web-design"],"_links":{"self":[{"href":"https:\/\/weaverbird.co.za\/en-au\/wp-json\/wp\/v2\/posts\/12272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/weaverbird.co.za\/en-au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weaverbird.co.za\/en-au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weaverbird.co.za\/en-au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/weaverbird.co.za\/en-au\/wp-json\/wp\/v2\/comments?post=12272"}],"version-history":[{"count":76,"href":"https:\/\/weaverbird.co.za\/en-au\/wp-json\/wp\/v2\/posts\/12272\/revisions"}],"predecessor-version":[{"id":12722,"href":"https:\/\/weaverbird.co.za\/en-au\/wp-json\/wp\/v2\/posts\/12272\/revisions\/12722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weaverbird.co.za\/en-au\/wp-json\/wp\/v2\/media\/12280"}],"wp:attachment":[{"href":"https:\/\/weaverbird.co.za\/en-au\/wp-json\/wp\/v2\/media?parent=12272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weaverbird.co.za\/en-au\/wp-json\/wp\/v2\/categories?post=12272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weaverbird.co.za\/en-au\/wp-json\/wp\/v2\/tags?post=12272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}