What we did:
  • Facebook Marketing
  • Brand Identity
  • Visual Campaign Look & Feel
  • Graphic Design
  • Layout Design
  • Digital Strategy
  • Finished Art

Brand Engagement Campaign

Founded in 1961, African Enterprise is an interdenominational Christian ministry committed to evangelising the cities of Africa, through word and deed, in partnership with African churches.

We were brought into the organisation as a communications and marketing partner for a period of 10 months to help drive engagement in the digital media space.

We developed a graphic style that would be applied to most marketing and communications over the 10 months:

Below are the initial four brand visuals we created as Graphic Templates.

Below: The graphic styling rolled out in a promotional brochure:

Every month end a Facebook post brand image is used to thank the subscribers, followers and supporters of the organisations for their contribution and support.

Below-right are the stats of how this Facebook post performed:

Below is a Facebook advert aimed at getting people to subscribe to the monthly AE Newsletter.

Pictured above: One of the web pages designed with infographics to show the number of people reached and ministered to across several African countries.

Facebook Engagement postings: