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Our Process


“If you don’t know where you’re going, any road will take you there.”

Alice in Wonderland

The first question we ask every person and brand we work with is – Why?

Why do you exist? Why do you need a website or logo or social media presence?

Having a clear vision makes for clear branding and marketing.


What problem do you solve?

What value does your solution provide?
What are the benefits your customer receives?

Understanding this helps connect your brand to your customer’s needs or desires.


What competitive advantage do you have over your competitors to help you win?

Most businesses sell similar products and services, so what is why would someone choose you over a competitor?

In marketing, this is known as your USPs (Unique Selling Propositions).

This is usually a combination of things such as

  • Niche Experience
  • Different Functionality
  • Different Design
  • Different Flavour
  • Most 5-star Reviews
  • As seen on TV
  • Awards
  • Proven Results
  • Unique Formula or Process
  • Years of Experience

Here is an example of one of our clients USPs:


To figure out how & where best to spend your time & resources, you need to know your customer/audience.

Age, Location, Marital Status, Interests, Hobbies, Children, Occupation, Read/Watch, Financial Position.


Where & how to advertise.

Now that you know where your audience is, who they are, what they like and where they go, you can figure out the best way to reach them for maximum return on your marketing efforts.