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Ensuring your website is setup for success, we go through a process to optimise 3 critical performance aspects of your site: Speed, Security, and Search Optimisation.

Having a website that works for your business successful site requires more than just a beautiful design.

That’s why we don’t just hand over the keys; we lay a solid foundation before launch, ensuring your website is optimized for speed, security, and search engine visibility from day one.

Here’s our step-by-step process to ensure your online presence is powerful, reliable, and set up for long-term success:

1. Security

  1. Backup the site.
  2. Install and Setup Wordfence Plugin.
  3. Install and Setup Really Simple SSL Plugin, and Install SSL certificate.
  4. Install and Setup WPS Hide Login.
  5. Update all plugins, theme and WordPress.
  6. Delete all unnecessary plugins and themes.
  7. Hide all emails from bots using Email Obfuscation.
  8. Add Google Recapture v3.

 

2. Search Optimisation

  1. Install and Setup Yoast or Rankmath Plugin.
  2. Check Image Alt Tags & Titles.
  3. Customise Site Title.
  4. Check Page Meta Details and Thumbnails.
  5. Check All Page links, Buttons and Menu.
  6. Install and Setup Google Site Kit, including Google Analytics, and GTM.
  7. Submit to Google (Google Search Console, formerly Google Webmaster).
  8. Ensure no broken or missing links on the site.

 

3. Speed Optimisation

  1. Perform a Backup and download it.
  2. Adjust Theme Settings as required.
  3. Remove all unnecessary Animation (Optional).
  4. Run Media and Database Cleaner to remove unused files and data.
  5. Install and Setup NitroPack.
  6. Setup Nitropack Exclusions.
  7. Visually test/check all web pages for visual display issues.

 

4. Testing & Backup

  1. Visually Inspect the Site.
  2. Test All Functionality.
  3. Add Uptime Robot for website uptime/downtime monitoring.
  4. Create a Backup and Download it.
  5. Remove Staging Site.

Want to launch your website with a boom?

Here are 10 tips to launch a website with the biggest impact.

3, 2, 1, Lift-off!

Daniel

Author Daniel

Helping brands clarify their message and create scroll-stopping, laser-focused websites to achieve their targets.

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