Ensuring your website is setup for success, we go through a process to optimise 3 critical performance aspects of your site: Speed, Security, and Search Optimisation.
Having a website that works for your business successful site requires more than just a beautiful design.
That’s why we don’t just hand over the keys; we lay a solid foundation before launch, ensuring your website is optimized for speed, security, and search engine visibility from day one.
Here’s our step-by-step process to ensure your online presence is powerful, reliable, and set up for long-term success:
1. Security
- Backup the site.
- Install and Setup Wordfence Plugin.
- Install and Setup Really Simple SSL Plugin, and Install SSL certificate.
- Install and Setup WPS Hide Login.
- Update all plugins, theme and WordPress.
- Delete all unnecessary plugins and themes.
- Hide all emails from bots using Email Obfuscation.
- Add Google Recapture v3.
2. Search Optimisation
- Install and Setup Yoast or Rankmath Plugin.
- Check Image Alt Tags & Titles.
- Customise Site Title.
- Check Page Meta Details and Thumbnails.
- Check All Page links, Buttons and Menu.
- Install and Setup Google Site Kit, including Google Analytics, and GTM.
- Submit to Google (Google Search Console, formerly Google Webmaster).
- Ensure no broken or missing links on the site.
3. Speed Optimisation
- Perform a Backup and download it.
- Adjust Theme Settings as required.
- Remove all unnecessary Animation (Optional).
- Run Media and Database Cleaner to remove unused files and data.
- Install and Setup NitroPack.
- Setup Nitropack Exclusions.
- Visually test/check all web pages for visual display issues.
4. Testing & Backup
- Visually Inspect the Site.
- Test All Functionality.
- Add Uptime Robot for website uptime/downtime monitoring.
- Create a Backup and Download it.
- Remove Staging Site.
Want to launch your website with a boom?
Here are 10 tips to launch a website with the biggest impact.
3, 2, 1, Lift-off!
