Strategic About Us Page Template + 7 Design Examples

You exist to help your customer achieve their mission to have a better life or solve their problem. You’re about page should show that you care, and have the ability to help. This about us page template article will give you the exact breakdown of how to design the optimal about us page that captivates your audience:

Why Your About Us Page Matters

In today’s digital landscape, customers crave authenticity. They want to know the story behind your brand, the people who make it happen, and the values that drive you.

Your About Us page is your best chance to:

• Build Trust: Share your story and demonstrate your expertise.
• Connect Emotionally: Create a personal connection with your audience.
• Differentiate Yourself: Highlight what makes your brand unique.
• Drive Conversions: Encourage visitors to take the next step.

Connect the clients needs with your reason for existence.

Here’s what to include:

1. Headline:
   Our mission or vision statement to help you.
2. Sub heading:
   What you do that makes their life better and why they can trust you.
3. Image:
   In terms of the hero imagery, remember that people want to work with people – not a faceless business. So make sure to use an authentic image or images of your staff enjoying what they do – The product or service they provide.

Need help writing your headline and subheading (vision & mission)?
Get some inspiration with our free Brand Discovery Guide + ChatGPT prompt.

The Story – Show them why you care.

Show your reader why you’re passionate about the their problem. Speak about the problems, then link that to your vision, mission and values.

You can’t have the perfect about us page template without a villain and superhero.

Share your Values

Share your values to get your customers to feel like “their one of us!” – Not just here to take my money.

Team Pics or Video

Introduce your founder or key team members, or even your whole team!

Remember, that people want to know if they feel you are someone they would LIKE to work with. Adding pictures or videos of the businesses staff gives it legitimacy and approachability.

Outcomes

At this stage, the reader wants to know if you can actually solve their problem or meet their need.

To do this effectively, you can show proof of Results / Outcomes customers can experience, using:

• Stats (proof of solution)
• Customer success stories/reviews
• Google reviews rating

This about us section works really well on a home page or on any product or service page. If you’re looking for a great home page web design template, check out this guide.

Location – Show where you work

This is another great way to prove to potential customers that you’re legit.

This could be a Google map, image of your offices, or locations map.

Inspire (Optional)

Tell your customers what your plans are for the future. Take them on your journey and let them how them you’re in this for the long run. Someone they can depend on now, and in the future

Call to action

After doing all this great work to build the trust of your potential customer, it would be a shame to just let them leave, right?

Don’t miss this moment to move your customer closer to engagement with you.

Direct them to contact you or to read more about your products or solutions.

Need help designing your website? Checkout this list of the Top 10 Web Designers in Ballito.

Or perhaps you want to improve your existing website? Here’s 5 quick website design tweaks to boost effectiveness.

If you want to work with us, get in touch.

About us page template

Here’s how the whole about us page template comes together:

Top 12 About Page Designs

To give you even more inspiration, we’ve put together a list of our favourite About Us page designs including links to the pages:

1. Givebutter Fundraising Platform
2. Hostinger Web Hosting
3. Nitropack WordPress Website Speed Optimiser
4. Yoco Online Payments
5. Canva Design Platform
6. Figma Online Web Design Software
7. HERoines
8. Loom Screen Recording Software
9. Go.Farm Agriculture Investment Company
10. Simon Sinek – The Optimism Company
11. Beach & Bush Team Building
12. Cake.com Business Software